TweetReporters cover a business event using tweets. They bring about interaction between live participants and online followers. Apart from the audience at events there is a much larger crowd who is interested but for some reason could not make it to the venue. With the help of tweets by specialized reporters they too can join the conversation.
Connect with more people over a longer period of time
TweetReporters engage people before, during and after the event. Before the start they advise which hash tag to use (#route2013), tweet about an event’s program and possible speakers. They create a buzz. During the event they report developments in tweets and pictures, moderate online tweets and share relevant insights. Afterwards they inform followers where they can find presentations and continue feeding them interesting content and building a lasting relationship.
Tried and tested
Gerdie Schreuders was quick to understand the unique opportunities social media offer to enliven events. Since 2010 she has tried and tested her TweetReporting formula in over 40 events, for clients such as KLM, Siemens and Rabobank. She is nominated ‘most influential person in the event business 2011’. LiveOnlineEvents also provides companies a customized quick start in social media, hybrid eventconcepts and workshops about social media and events.
In 2012 LiveOnlineEvents would like to find partnerships abroad to share their TweetReporting expertise. The international @TweetReporting account has already been coined. They are also creating a new service called @EventReporting, a tangible report by a live blogger at the end of an event, including digests of discussions, ready for the client to use for communication purposes.
How far did the #FRESH12 tweets travels: TweetReach
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